Practical finance support for growing businesses

Know your numbers.Know your next move.

Senior finance expertise for product-based businesses, e-commerce brands and importers in the UAE. I help founders understand their true product costs, margins and cash position, and get their books ready for VAT and Corporate Tax.

I'm Ina Kanaplianikava, CPA, CA. 15+ years in senior finance, and hands-on experience running product businesses in the UAE.

I work alongside your accountant to connect sales, stock, costs and cash, so every pricing, purchasing and spending decision rests on reliable numbers.

Ina Kanaplianikava, founder of IK Finance Studio

Does this sound familiar?

The questions behind everyday business decisions.

Every one of these has a financial answer. Explore a challenge to see what may be behind it and how I can help.

Cash flow

Sales are growing. Why is cash still tight?

Your store is busy, but somehow there's never enough cash for the next supplier payment, rent or fulfilment bill. Let's find out where the money is going.

Product cost & pricing

Am I pricing my products right — and actually making a profit?

You know what you paid your supplier. But after freight, customs, packaging, fulfilment, platform fees and returns, do you know how much you're really earning?

Import & logistics costs

Am I paying more than I should to bring my products into the UAE?

Freight, port handling, clearance agents and unexpected charges can add up quickly. Do you know what you're paying for, and whether some costs could be avoided or charged twice?

Sales & payment reconciliation

Shopify shows one number. My bank shows another. Where's the difference?

Shopify, Amazon or Noon sales don't always match what reaches your bank. Payment fees, refunds, commissions and settlement timing may explain the difference — but are you tracking it?

Marketing profitability

My ads are bringing in orders. But are they actually making me money?

Your marketing dashboard looks promising. But after advertising, product costs, platform fees, delivery and returns, how much profit is actually left?

Financial visibility & growth

I have an accountant. But do I really know how my business is performing?

Your books may be up to date, but do you know which products make money, where costs are rising and whether your business can afford its next move?

Small financial gaps today can become expensive mistakes tomorrow.

Understanding your true costs, keeping cash under control and putting the right processes in place early can help you avoid unnecessary expenses, protect your margins and make better business decisions.

Areas of expertise

Where I can help your business.

From understanding your real costs to managing cash, reviewing profitability and preparing for tax obligations — practical finance support focused on the decisions you need to make.

Product & Marketing Profitability

Understand what you actually earn from each product, sales channel and advertising campaign — after product costs, fees, fulfilment, discounts and marketing spend.

Inventory, Imports & True Product Costs

Track purchases and shipments, review freight and clearance costs, and understand what your products really cost before deciding how to price or reorder them.

Cash Flow & Financial Planning

Understand where your cash is going, what payments are coming up and how much money you need for stock, operating expenses and future growth.

Sales, Payments & Financial Controls

Make sense of the differences between Shopify, Amazon, Noon, payment gateways and bank deposits — and put reliable checks in place.

Financial Reporting & Business Insights

Turn your existing accounting records into useful financial information, so you can understand performance, identify problems and make better decisions.

VAT & Corporate Tax Readiness

Review financial records, VAT transactions, inventory costs and year-end adjustments to identify issues before they become compliance problems.

Ina Kanaplianikava

Meet Ina

I've sat on both sides of the table.

I'm Ina Kanaplianikava, a Canadian CPA, CA with over 15 years of experience in controllership, corporate finance and public accounting in Toronto, Canada, including my role as Divisional Controller at Dream Unlimited.

For the past three years, I've been working with businesses in Dubai, combining financial consulting with hands-on entrepreneurial experience in e-commerce, trading and imports.

Having been both a finance professional and a business owner, I understand the challenges from both perspectives.

I've dealt with sourcing products, managing inventory, paying suppliers, arranging shipments, understanding hidden costs and setting prices that protect margins. I know how easily small expenses, delayed payments or gaps in financial processes can affect a business.

Today, I bring these two perspectives together — helping business owners understand their numbers, identify what needs attention and make better financial decisions without unnecessary complexity.

Qualified for the UAE

CPA, CA (Ontario). UAE Corporate Tax course, PwC Middle East. UAE Tax Agent Exam passed (2025).

Senior finance experience

15+ years in controllership and corporate finance, now 3+ years advising UAE businesses.

Hands-on with product businesses

Suppliers, inventory, freight, customs, landed costs, VAT and Corporate Tax.

International perspective

Canada, UAE, Cyprus, Greece and China, with international suppliers and trading.

How it works

A clear path forward.

A structured process from diagnosis to ongoing oversight. Take only the steps you need; many clients start with a single review or one focused project.

Step 1

Free Qualification Call

What we do

We start with a free conversation about your business, current priorities and where you may need financial support.

What you receive

We'll discuss the most appropriate next step — whether that's a financial review, a focused project or ongoing support.

Explore Services & Pricing

Where to start

Start with a conversation.

Tell me what you're working through. Together, we'll identify the right level of support for your business — whether that's a one-time review, help with a specific problem or ongoing financial guidance.

Free Qualification Call

No charge

Tell me about your business, what feels unclear, and where you need help. You'll leave knowing the right next step.

Book a free call

Most founders start here

Startup Finance Review

AED 1,750 · one-off

“Do my numbers make sense, and what needs fixing?”

I review your latest three complete months and show you what's working, what's not, and what to focus on next.

See what's included

All services and prices

What you can expect

Practical finance support, tailored to your business.

A personal approach

Support designed around your business, not a standard template.

A clear financial picture

Understand your costs, margins, cash flow and profitability.

Practical improvements

Find unnecessary costs and fix processes that aren't working.

Flexible support

One-time reviews, specific projects or ongoing involvement.

Let's talk.

Book a free call to discuss your business, explore the best next step and see how I can help.